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Wednesday, October 14, 2026
Alpha Observer

The musician contributes £25,000 cash award to grassroots live spaces

The artist holding his trophy in the North East
Sam Fender was awarded the honor recently in Newcastle

The artist has donated the full amount of his twenty-five thousand pound Mercury Prize cash to the Music Venues Trust, which works to save the Britain's small live music spots.

He was presented with the cheque on mid-October as his third album his work was declared the best record of the previous year.

Fender has decided to donate the funds to the Music Venues Trust, in acknowledgment of the essential function small stages played in his beginning days.

"As an artist wouldn't be doing this success if it hadn't been for all the shows I did around the area, and elsewhere, when I was starting out," said the artist. "These locations are legendary, but they are struggling."

Beginning in 2023, over 150 of these locations have shut down – about 16 percent of the total UK scene.

In the last year, top acts such as the band Pulp, the group Coldplay, Katy Perry and Sheeran have all supported the MVT in its attempts to help venues survive, by applying a modest fee to their ticket prices, which supports independent venues.

Sam Fender also took part, generating over £100k on his recent tour to support numerous small stages across England, Scotland, and Wales.

The money helped spaces that were dealing with possible closure due to difficulties caused by water damage, fires and personal losses, as well as licensing issues, court cases and noise complaints.

Other venues received financial assistance in improving facilities and gear that directly benefitted performers and concertgoers.

"The idea that money from concerts in major spaces backs the independent spots, where it begins for performers like me, is just common sense," Fender has said.

Pulp members in concert
They are one of the many acts who contributed their award prize money to non-profits

He is among several artists to donate his award prize money to good deeds.

Back when Pulp earned the trophy in 1996 for their record their work, lead singer Cocker announced that the act would donate their cash to the charity War Child.

In 2002, musician she divided her award among several good causes, such as the children's charity and a Sickle Cell charity.

"I also contributed a thousand pounds to my local community centre, to their gymnastics program, because I did gymnastics when I was growing up and they lacked updated gear," she explained to the media.

Previously, they gave their funds to the community center that supported their act, as well as other grassroots music organisations.

And the 1994 recipients M People donated their winnings to a MS organization after a acquaintance was found to have the disease.

"The victory was sufficient," remarked artist the singer. "The cash was the bonus but we could do without the bonus, because we had the honor. So our winning impacted another person's life."

Last week, the trust revealed it had saved a couple of small stages in the South East, by transferring them to community ownership.

One venue in the city and the second in that location were purchased under the Own Our Venues scheme, which is funded by the arts council and music fans who purchase "shares" in the buildings.

Written by

Ronald Nelson

Elara Vance is a tech analyst and writer with over a decade of experience covering AI, blockchain, and digital transformation across industries.

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